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2022 And Beyond

Alisha has a very bright future in motorsport and has already demonstrated she has a great natural talent. She has effectively secured a funded race season for 2022 as part of winning the Ginetta Junior Scholarship. Our primary objective following on from this is to secure additional funding that is needed to support adequate pre-season testing and  other miscellaneous costs, a key requirement to allow Alisha to enter the 2022 season fully prepared to make the transition into car racing effectively and to be in a position to be immediately competitive within a very formidable junior grid.

 

Forming business partnerships with interested parties is therefore an extremely important aspect in order to ensure the necessary funding is in place to promote a successful racing season and career thereafter and so we are ideally looking to form partnerships that remain in place with Alisha from the start of her car racing career and beyond, over multiple years.

 

Equally, such business partnerships need to ensure a mutually beneficial  arrangement is in place so a viable business proposition exists for all involved. There are many attributes that make Alisha extremely attractive and unique to a prospective partner. The most obvious of these is that she is a young female competing in an historically male dominated sport / environment - this often brings a lot more attention and exposure, but Alisha always strives to put in maximum effort to ensure she optimises her performances and achievements so these are gained on absolute merit. She is also one of only 13 juniors to have ever won the Ginetta Junior Scholarship out of circa 1000 entrants over 12 years and within this only the second female ever to win, after Jamie Chadwick in 2013.

 

Women in sport is one of the biggest opportunities for brands right now. It enables brands to position themselves as modern and progressive, while engaging new audiences. When it comes to brand alignment, being inspiring, progressive and clean are some of the most desirable values a sponsor could sit alongside. Combine that with other sought-after brand statements that women in sport offer like equality, resilience, achievement, teamwork, diversity and well-being and you have a very powerful platform to communicate your story to consumers.

Alisha has already received wider acknowledgement of her achievements and potential - here are just a few examples:

Listed as one of '10 british women who could change motorsport history':

"Alisha heads into 2020 as one of the favourites in the competitive Daniel Ricciardo Series Junior category. Highly rated and immensely hard working." 

Jake Sanson

Chairman & Founder of Downforce UK / Motorsport Commentator

Feedback during her Ginetta Junior G40 test day:

 

"We set a target lap for the day and she smashed it on her third lap! I was very impressed by her adaptability in the car and she's doing all the right things already. She's the fastest junior I have ever seen on day one in the car!" 

Charlie Robertson

Ginetta Works Driver / Le Mans 24 Hr Racer /  

former European Le Mans Series Champion 

An Exceptional Marketing Platform

Every company strives to grow their market share and increase sales. Depending on the type of business, a range of typical marketing and sales activities are normally used to achieve these specific objectives. To stand apart from your competitors and gain a competitive advantage, consider using the unique marketing and sales activities through the motorsport industry.

 

We are proposing a unique and innovative opportunity for companies to partner with us and to reward their support with a return on investment. Whether it’s searching for an exciting, measurable sales incentive platform, a way of increasing product sampling activities or even to create and nurture valuable B2B relationships, we can tailor our joint approach to suit individual requirements and budgets.

 

So, if like us, you’re here to win and to get results, get in touch so we can chat about how a programme could be created for your business requirements for the 2022 race season onwards.

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NATIONAL EXPOSURE

Various levels of action packed, dedicated airtime across national media channels, which means plenty of opportunity to utilise coverage as a marketing platform.

 

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B2B NETWORKING

Join other businesses at the races and grow your own network with all the excitement and buzz of racing in the background.

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VIP RACE EXPERIENCE

Enjoy money can’t buy experiences at race weekends with hospitality, garage tours and more  - bring your team or your clients along and get stuck into the heart of the action.

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PRODUCT SAMPLING

Test new products at the races in front of an estimated 10,000+ people in attendance every race weekend; a fantastic opportunity to capture feedback to take back to product development.

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PR OPPORTUNITIES

Whatever your business objectives, new product lines or key messages, work with Alisha as a brand ambassador to promote your business in an engaging  and innovative way with bespoke press and content collaborations.

Bespoke packages can be tailored to your requirements, relative to investment, and can typically include:

Branding:

Hospitality:

Appearances:

Social Media:

Press Releases:

Image Rights:

Bespoke Requirements:

Car, Race Suit, Car Transporter, Pit Garage Area, Drinks Bottle, Website

At race meetings during the season

Trade Events with Alisha / Car appearances 

Frequent updates making reference to the partnership 

Frequent media updates making reference to the partnership

Provided for promotional use 

Other bespoke requests can absolutely be considered

If anyone is interested in entering into discussions to become a partner during the next phase of Alisha's motorsport journey then please get in touch - we have a comprehensive Business Proposal Brochure we can share and would welcome the opportunity to discuss flexible options aimed to offer mutual benefits and gains to each party.

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